Bunker Branding Co. is a Texas-based merchandise and print-on-demand company founded by YouTuber Matt Carriker of Demolition Ranch. It makes and ships branded apparel, stickers, and other products for roughly 90 creators. I found no credible evidence that the company has closed or been sold, and no reliable source confirming that a creator named Lunkers left it.
What is Bunker Branding?
Bunker Branding is an online merchandise company that makes shirts, stickers, cups, and more for social media creators, and handles fulfillment when orders come in. The company’s own site describes it as an online store for social media influencers across YouTube, Instagram, and Twitter, which also produces custom apparel for businesses and individual brands.
The origin story explains why creators trust it. Matt Carriker and his wife, Meredith, first bought shirts from a local company and shipped orders from their garage, then hired high school students to help. Matt later brought screen printing in-house to cut out the middleman, and by 2018 the team was working from a warehouse. Other creators started asking for the same service, and a personal merch solution became a business serving other channels.
Who owns Bunker Branding, and who runs it?
Matt Carriker owns it, and Clint Sanders runs operations. ShipBob’s case study describes Carriker as the creator of Demolition Ranch, Off The Ranch, and Vet Ranch, and as the owner of Bunker Branding. Clint Sanders is identified as Vice President of Operations, and he joined with 13 years of screen printing experience to help the company scale.
This matters for anyone searching about “partners.” The public record shows a founder-owner and an operations executive, not a multi-partner ownership structure. I found no verified filing or announcement naming other owners.
How does Bunker Branding produce and ship merchandise?
It runs a hybrid model: in-house production plus its own warehouse. According to ShipBob’s case study, whose figures were supplied by Bunker Branding itself, the operation looks like this:
| Metric | Reported figure |
|---|---|
| Warehouse | 12,000 sq. ft., Boerne, Texas |
| Seasonal warehouse staff | 20–50 employees |
| Equipment | 2 automatic screen printing presses, 5 direct-to-garment (DTG) machines, 1 embroidery and sticker machine |
| Catalog | About 200,000 SKUs, roughly 95% created in-house |
| Volume | 10,000+ orders per month |
| Clients | 90+ creators |
Two caveats apply. ShipBob notes it makes no representations about the accuracy of merchant-supplied metrics. The page was also updated in July 2026, but its assets date to 2023, so treat the numbers as a snapshot rather than a live dashboard.
The production mix is unusual. Clint Sanders says about 75% of what they sell is made-to-stock, and the other 25% is one-off items made as orders come in. Most warehouses are built for one model or the other, and that split explains why standard software struggled to fit.
Why did Bunker Branding switch warehouse management systems?
Managing 200,000 SKUs on paper pick lists stops working at scale. Sanders says the company went through about five warehouse management systems before settling on ShipBob’s WMS. The rough sequence was:
- Old-school fulfillment. Printed order lists and manual picking, which got messy as volume grew.
- Repeated software trials. Each failed system sent the team back to paper.
- ShipBob onboarding. ShipBob staff helped set up all SKUs and shelf-location labels in the warehouse.
- Error reduction. Sanders reports a fulfillment error rate below 1% while shipping over 10,000 orders monthly.
- Real-time reporting. Managers can see person-by-person metrics, and the system prioritizes orders automatically.
The company also turned on DDP (delivered duty paid) shipping to improve cross-border delivery for creators in countries such as Canada and Finland. It already shipped to any country that accepts US mail.
Did Lunkers leave Bunker Branding?
No credible source confirms it. Searches for “Why did Lunkers leave Bunker Branding” surface mainly one anonymous blog post. It lists generic reasons, such as creative control and better margins, without dates, quotes, or links to a statement by either party.
The post also never establishes that Lunkers was on the Bunker Branding roster in the first place. It reads like a template that could be applied to any creator and any merch company. Real departures usually leave a trace: a video announcement, a social post, a new store launch, or a news report. None turned up here.
If you’re a fan looking for a specific creator’s merch, check that creator’s official channels or the Bunker Branding storefront directly. Creator rosters change, and a store page is the best evidence of who currently sells there.
Is Bunker Branding closing, or did Matt sell it?
There’s no reliable evidence of either. The online store was still listing a wide range of creator collections when I checked. Third-party sites repeat that Carriker retains ownership, though those sources are of mixed quality and contradict each other on the founding year (2014, 2016, and 2018 all appear).
The closure rumor likely comes from two unrelated things:
- Clickbait titles. Old videos and short-form clips titled “Closing Down The Business” circulate on TikTok and YouTube. They are part of the creator’s content, not announcements about the company.
- Demolition Ranch news. The Smoking Gun reported in June 2025 that Carriker announced he would be retiring the Demolition Ranch channel. That is a statement about a content channel, not the merchandise company, which serves dozens of other creators.
What is Bunker Branding’s net worth?
No verified figure exists. It’s a privately held small business, and ShipBob’s own case study calls it that. One data aggregator lists $1.2 million in annual revenue and 11 employees, but those numbers don’t reconcile with the operation described above.
A quick sanity check shows why. Shipping 10,000 orders a month means about 120,000 orders a year. At $1.2 million, that would be roughly $10 per order, well below the $29.95 price shown on standard t-shirts in the store. The aggregator’s figures are probably outdated or modeled, so I wouldn’t rely on them.
Matt Carriker’s personal net worth is a separate question. Published estimates range widely (one site cites $5 million to $25 million) and rest on undisclosed business income, so treat them as speculation.
What about Pepperbox and other creator collections?
Pepperbox appears as a creator-branded collection in Bunker Branding’s store, listed alongside shirts from creators such as Kentucky Ballistics, AK Guy, and Habitual Linecrosser. Typical tees on the site are priced at $29.95, with stickers around $4.00. Not every collection is tied to a firearms channel: the store also carries cooking, podcast, and lifestyle creators.
Where is Bunker Branding located?
Boerne, Texas. ShipBob’s case study places the 12,000-square-foot warehouse in Boerne, in the San Antonio area. Some directory sites list other addresses, such as The Woodlands, so use the company’s official site for shipping or business contact details.
What creators can learn from the Bunker Branding model
My read on the business, as analysis rather than reported fact:
- Trust is the product. Creators hand over their brand and their fans’ orders. Bunker’s founder is a creator whose warehouse work is on camera, which lowers the perceived risk.
- Flexibility beats scale. Sanders describes being ready for 5,000 unplanned shirts overnight when a channel spikes. A generic vendor treats that as a problem, while a creator-focused shop treats it as normal.
- Software is the real bottleneck. The company’s growth ran into inventory tracking and picking accuracy long before printing capacity.
- Word of mouth compounds. By Sanders’ account, a happy creator tells another creator, which is how a small business reached 90+ clients.
FAQ Section
Who is the Bunker Branding owner?
Matt Carriker, the YouTuber behind Demolition Ranch, Off The Ranch, and Vet Ranch, owns and founded Bunker Branding Co. Clint Sanders serves as Vice President of Operations.
What is Bunker Branding’s net worth?
No verified figure exists because it’s a private company. Third-party estimates conflict with reported order volumes, so none are reliable.
Why did Lunkers leave Bunker Branding?
I found no credible evidence that Lunkers left. The main source making that claim is an anonymous blog with no dates or statements from the people involved.
Who are Bunker Branding’s partners?
Publicly, the company is owned by Matt Carriker and run day to day with Clint Sanders as VP of Operations. Its operational partner is ShipBob, which supplies the warehouse management system.
Did Matt sell Bunker Branding?
No credible source says so. Available reporting and the company’s ShipBob case study still describe Carriker as owner.
Is Bunker Branding closing?
There’s no reliable evidence of closure. The store continues to list creator collections, and rumors appear to stem from unrelated “closing down” video titles and news about the Demolition Ranch channel.
What is Bunker Branding Pepperbox?
Pepperbox is a creator-branded collection sold through Bunker Branding’s online store, with shirts priced at $29.95 in the store listings I checked.
Where is Bunker Branding located?
Its warehouse and production facility are in Boerne, Texas, according to ShipBob’s case study.
Author Bio: Hamid Ali is a business and creator-economy writer covering Bunker Branding, influencer merchandise, ecommerce, and custom apparel businesses. He focuses on clear, research-based content about entrepreneurship, merchandise fulfillment, and the strategies behind growing creator-led brands.
Author Name: Hamid Ali
Email: johanharwen314@gmail.com
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